Steve Smith (Co – Founder)
Steve Smith is a leading entertainment executive with over 25 years of experience managing large scale Media and Entertainment organisations, delivering strong business growth in challenging markets and restructuring organisations to deliver major profit growth.
Recently as a contracted consultant Steve worked with CEO and Board at a major media operator in Singapore helping them create and implement their “transmission to digital” strategy.
Steve Smith was appointed COO at the Arabian Radio Network (ARN) in August 2008, leading a team of over 350 full and part-time presenters, event managers, producers, journalists, sales, marketing, finance and digital executives working across 18 media brands.
During his nine year tenure he led the launch of new digital businesses in partnership with national telco providers while restructuring the sales, marketing and content divisions of the media network and closing under-performing assets to launch new and innovative digital products that reflect the changing media landscape to prepare the business for the next decade.
Steve is a driver who believes in the core value of integrity, delivering real results for business partners and clients through a strategic view of the market. He was the face of ARN in Dubai and through his role leading ARN, he invested in the development of a market changing radio audience measurement system, built on a foundation of openness by commissioning PWC to oversee the process.
Prior to his time in Dubai, Smith led the development of the Australian Radio Networks Melbourne team, as General Manager for five years, bringing his unique passion for the media industry and drive to his hometown market, while achieving record ratings and revenue results.
During his career, Smith also held a leading role at Warner Music, heading up the sales and marketing division of the label and gaining competitor advantage by his acute understanding of the online and digital world.
Steve continues to bring his wealth of experience to media owners throughout South East Asia, India, UAE and the USA.
Peter McMahon (Co-Founder)
Peter is a veteran of the digital landscape.
From an initial career in press, radio and magazine, he has held senior executive digital and marketing positions with some of Australia’s most iconic brands – including Tatts Group, Emitch, State Library Victoria, Chisholm group of TAFES and Monash University. He has consulted to clients ranging from trade unions to luxury brands.
Over a senior digital career spanning nearly two decades, he has been at the heart of the growth of digital from its isolated beginnings to the digital permeation of every aspect of product design, marketing, and delivery.
Reporting directly to CEO’s and Boards, he has guided the creation of new digital brands, reinvented established brands as digital services, and marketed online products here and overseas.
He has led large teams across functions as diverse as sales, marketing & communications, digital and UX, technology systems & infrastructure, philanthropy and social media.
His breadth of experience with the old and the new economies, and ability to translate tech and digital concepts in straight-forward business terms allows him to add value to enterprises on both sides.
He brings the benefit of hard-won digital, management and hands-on experience to ESG clients and provides empathetic, practical advice and guidance to the CEOs and Executive teams with whom he works.
